Alex Fraser London, Acclaimed Media Executive, Died at 54

Alex Fraser

LONDON – Alex Fraser, the former Red Arrow Studios, Sky Vision, and IMG Media executive and  a respected figure in the international television industry, has died earlier this month at his home in London after battling cancer. He was 54.

Fraser was widely known for his expertise in acquisitions and distribution, particularly in financing European co-productions across both scripted and unscripted content.

Over a career spanning nearly 25 years, Fraser became a familiar and admired presence in the industry. He held senior roles at Red Arrow Studios International (now Seven.One Studios International) and Sky Vision (now part of Sky Studios) in London. His ability to broker deals and his deep understanding of the global media landscape made him a sought-after professional. Earlier in his career, Fraser worked at Eagle Rock Entertainment and IMG Media, where he forged lasting relationships with industry leaders.

One of those leaders, Henrik Pabst, CEO of Seven.One Studios and Chief Content Officer for Seven.One Entertainment, shared heartfelt memories of Fraser. “I met Alex 20 years ago at IMG Media, and from minute one, he was supportive and welcoming, which helped me a lot and started our friendship,” Pabst said. “Alex was one of these rare souls, very funny and cynically sharp, yet with a heart half the size of his body. His view on life and work often helped me see clearer. Hanging out with him on the Autobahn at Cologne Carneval or laughing and gossiping over a good meal somewhere on this planet will never be forgotten. I will miss you, my dear friend.”

Fraser’s career also included running his own consultancy, AMF Consulting, and holding key positions at major distributors. His vast network of contacts in the UK and U.S. made him an invaluable asset to colleagues and collaborators. Niki Page, who worked with Fraser at both Sky Vision and Red Arrow, described him as “a truly exceptional person.”

“Alex was a font of industry knowledge — knowing who worked where, who bought what, and who might be in line to make the next big move,” Page said. “His expertise was invaluable to all of us. On a personal level, I will miss him terribly — his dry sense of humour, quick wit, sharp intelligence, and, above all, his big heart. Alex’s presence left a lasting impact, and his friendship was something I will always cherish.”

Malcolm Gerrie, founder of Lionsgate-owned UK producer Whizz Kid Entertainment, also paid tribute to Fraser. “I was deeply saddened to hear about Alex’s passing, and my thoughts are with his friends and family,” Gerrie said. “We first met in the early nineties when Alex was working for Greg Roselli’s Big Picture company, and I was running Initial TV. Alex was hugely likeable, charming, and smart. He knew everyone, and his gentle manner was a hit both with producers and buyers. He became a popular, friendly face at MIPTV and MIPCOM and was the go-to person for the very best gossip in Cannes. He will be greatly missed.”

Fraser’s legacy extends beyond his professional achievements. Colleagues and friends remember him not only for his sharp business acumen but also for his warmth, humour, and generosity. His ability to connect with people on both a professional and personal level left an indelible mark on those who knew him.

As the industry mourns the loss of a true talent, Fraser’s contributions to the world of media and entertainment will continue to be celebrated. His passing leaves a void in the hearts of many, but his memory will live on through the countless lives he touched and the enduring impact of his work.

Alex Fraser is survived by his family and a wide circle of friends and colleagues who will forever cherish his legacy.

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